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Read this: TV habits to evolve in UK

Summary: Research firm Kantar Media surveyed 2,234 people aged 12 years old and above, and found 42are currently aware of IPTV. However, 63 of subscribers to Virgin Media, which offers video-on-demand services via television sets, had streamed material in this way during the last month, declining to 22 engaging in such a pastime online. Elsewhere, 42 of Sky TV viewers had previously utilised this medium to access VOD, compared with 27 logging on to the internet for this purpose. - warc.com

Read full article: www.warc.com link icon  TV habits to evolve in UK…



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