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Read this: China broadcasters strike gold with foreign formats

Summary: The success of the show, which found its own unlikely star in winner Liu Wei - an armless pianist who plays with his toes - also marks a shift in China's television industry from copying to buying foreign copyrights. Viewers responded by making it SMG's highest-rated show ever, with the October 12 finale capturing 5.7 percent of the nationwide audience and a 34.9 percent share in Shanghai. Disney saw it as part of a long-term China investment, he added. - independent.co.uk

Read full article: www.independent.co.uk link icon  China broadcasters strike gold with fore…



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