Read this: Fake sales and price tricks targeted in crackdown - December - 2010 - Which? News
Summary: 02 December 2010 Companies which dupe people into buying items through tricks such as hidden extras must make prices clearer or face enforcement action, the trade watchdog warned today. It singled out practices such as 'drip pricing' - where extras such as taxes and card charges are added as you go through the buying process - time-limited offers - such as those that 'end today' - and baiting sales, where a deal is advertised to get customers through the door but few items are available at the sale price. We've reported several companies to trading standards officers and the OFT because of our concerns that consumers were being misled. - which.co.uk
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