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Read this: How toys took over kids TV

Summary: The name of this enormous three-day shindig is Brand Licensing Europe 2010, a trade fair bringing together the property owners of cherished kids' TV, film and comic-book characters and those hoping to use these properties to sell their wares. I have a vested interest in all this, especially nearing Christmas. That was the first time we'd had a TV brand where the licensing was truly global. -

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