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Read this: YouTube raids ITV for top marketer to bolster ad offering - Marketing news - Marketing magazine

Summary: He was promoted to head of marketing for the same division before taking on responsibility for growing and all programme websites as director of platform marketing. Bateson joined YouTube in May 2009, also from ITV, where she was director of viewer marketing. Waterworth's appointment is part of YouTube's sustained attempt to persuade brands to advertise around professionally produced content on the platform. - link

YouTube raids ITV for top marketer to bo…

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