Read this: EC OKs News Corp s Sky Bid, Saying People Don t Want Bundled Media Anyway| paidContent

Summary: The UK will ultimately decide on whether to allow the buy-up, after Ofcom publishes its investigation on its effects on media plurality by December 31. News Corp already owns 39.1 percent of Sky, one of the worlds most successful subscription TV businesses the full takeover was prompted by Sky hitting 10 million customers this year, the pair are yet to agree a price. With respect to bundling with print subscriptions, the market investigation revealed that price is only one, and not the main factor determining readers choice of and loyalty to a newspaper. - paidcontent.org