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Read this: Will mobile television always be medium of the future? - Brand Republic News - Brand Republic

Summary: Broadcasters and advertising experts in the UK are divided over when and how mobile TV will reach its tipping point, but are united in their agreement that it is the broadcasting medium of tomorrow. There is no doubt that the mobile phone is a vital tool for marketers - as a medium, arguably it offers the biggest and most interactive audience of any media. Not surprisingly, broadcasters are keen to develop mobile TV as an advertising platform, whether through made-for-mobile video clips, viral advertising, live streaming or down-loadable shows. - link

Will mobile television always be medium …

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