
Read this: YouView - the last of Skys problems

Summary: Sky, which could soon be fully-owned by Rupert Murdoch's News Corporation, currently has more than 10 million subscribers. For now, its new offering will come in the form of Sky Atlantic. However, at the moment only 42 of the UK population claim to be aware of connected TV, although the research shows that there has already been a significant shift in behaviour stimulated by the availability of on-demand services on the TV set. - mediatel.co.uk
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