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Read this: Trademark battle could force TV channel Dave to change name - Marketing news - Marketing magazine

Summary: Though Dave's application in relevant categories, including advertising, broadcasting and the production and distribution of TV, was rejected, the TV channel does have permission to use the name on decorative magnets and stationery. The branding consultancy's application to register the trademark will now be considered by the European Union while Dave, the TV channel, has two months to appeal against the decision. Why would they use us to create a brand if we're not prepared to protect our own - link

Trademark battle could force TV channel …

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