Read this: TV ads should be cut back, say Lords | Media | guardian.co.uk
Summary: Viewers are unlikely to quibble with the recommendation from the House of Lords communications committee's report on TV advertising, although commercial broadcasters may be less enthusiastic about a potential reduction in their main source of income. Another of the committee's recommendations is that ITV should be freed from current restrictions on what it can charge for advertising airtime, in return for a promise to spend up to 55m more a year on UK-originated output, including children's, current affairs and arts programming. The committee wants existing broadcasting rules changed to reduce the average amount of advertising viewers see each hour, setting a limit of seven minutes across all commercial channels. - guardian.co.ukwww.guardian.co.ukTV ads should be cut back, say Lords | M…
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