Read this: Virgin Medias sale of UKTV stake delayed by ad sales hitch | Media | guardian.co.uk
Summary: Channel 4's enlarged sales operation would therefore have greater leverage with advertisers, and UKTV would secure better revenues than it could achieve by bargaining alone. However, Channel 4 insiders indicated that any problems had now been resolved and that the broadcaster had successfully completed all its annual negotiations for 2011 with ad sales agencies. Neverthless, Channel 4 is underperforming the advertising market in the first quarter of 2011. - guardian.co.uk
www.guardian.co.ukVirgin Medias sale of UKTV stake delayed…Transcriptions done by Google Cloud Platform.
Lots more recommendations to read at Trends - ukfree.tv.
Summaries are done by Clipped-Your articles and documents summarized.