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Read this: Virgin Medias sale of UKTV stake delayed by ad sales hitch | Media |

Summary: Channel 4's enlarged sales operation would therefore have greater leverage with advertisers, and UKTV would secure better revenues than it could achieve by bargaining alone. However, Channel 4 insiders indicated that any problems had now been resolved and that the broadcaster had successfully completed all its annual negotiations for 2011 with ad sales agencies. Neverthless, Channel 4 is underperforming the advertising market in the first quarter of 2011. -

Read full article: link icon  Virgin Medias sale of UKTV stake delayed…

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