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Read this: BSkyB and MTV criticise Lords proposal for TV ad cut | Media |

Summary: Compare the Market ad the Lords committee proposed ITV should be freed from current restrictions on what it can charge for ad airtime. Under current regulations commercial public service broadcasters ITV1, Channel 4 and Channel 5 are permitted to air an average of seven minutes of ads an hour, and up to eight minutes during peak time, between 6pm and 10.30pm. Other commercial channels including ITV2, E4 and Sky1 are allowed an average of nine minutes of ads an hour and a maximum of 12 minutes an hour in peak. - link

BSkyB and MTV criticise Lords proposal f…

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