Read this: TV matters: Ad breaks - they re not just natural - Television radio - The Guardian
Summary: The Compare the market ad - ad breaks tend to be seen as either a financial inevitability or an irritation Yesterday's decision that commercial breaks can double to six minutes during films and dramas is not just off-screen bureaucracy. Ad breaks tend to be seen as either a financial inevitability or an irritation, but little attention is paid to the deep effect they have on the shaping and pacing of programmes. The biggest fear is welcome-back recaps of the sort that already disfigure Channel 4 documentaries. - guardian.co.uk
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