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Read this: Cameron tries to get Big Society adverts on TV for nothing - Advertising, Media - The Indep

Summary: For all those struggling to cope with those listless minutes between the end of Emmerdale and the start of Coronation Street, help may soon be at hand the Big Society is coming to the small screen. It is thought that the 60-second segments, to be shown on ITV, Channel 4 and Five, would aim to encourage people to get involved in their local community, showcasing specific projects. Officials from the Department of Culture, Media and Sport have approached the three commercial public service broadcasting channels who are currently discussing the proposals. - link

Cameron tries to get Big Society adverts…

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