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Read this: What future for product placement? - Media - The Guardian

Summary: From today, broadcasters have the green light to charge brands to appear in top-rating shows. However, fears that Simon Cowell and Cheryl Cole will start nursing giant-sized Diet Cokes in front of millions of viewers are unlikely to be realised anytime soon. In fact, as of day one of the introduction of media regulator Ofcom's new product placement rules it is almost impossible to identify a single confirmed deal of any sort. - link

What future for product placement? - Med…

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