Read this: ITV on course to rejoin blue-chip stocks - Business - The Guardian
Summary: ITV shows such as The X Factor have helped revive advertising revenue and profits. Britain's largest commercial broadcaster reported profits before tax of 286m for last year, 11 times the 25m it made in recession-hit 2009, with total revenues reaching 2bn, driven by a market-beating 16 increase in TV advertising. ITV, which was buoyed up enough by the financial outlook to reinstate a dividend payment for its interim results in July, said that advertiser confidence had continued into the first quarter of 2011 with ad revenues on track to be up by 12 year-on-year. - guardian.co.ukRead full article: ITV on course to rejoin blue-chip stocks…
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