Read this: ITV admits Daybreak has underperformed - Media - guardian.co.uk
Summary: Daybreak Tony Blair with Adrian Chiles and Christine Bleakley. However, according to Barb figures, Daybreak's average audience since it premiered on 6 September has been 800,000, an 18.5 share. During the same period the previous year 6 September 2009 to 22 February 2010 GMTV drew an average of 900,000 viewers, a 23.4 audience share. - guardian.co.ukRead full article: ITV admits Daybreak has underperformed -…
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