Read this: YouView just a part of BBC connected strategy - Broadband TV News
Summary: We have to reinvent the experience of pressing red, it is far too soon to say what this means, but we have a keen sense about the audience needs and those journeys that should be intuitive. Keating said the traditional programme junction should also be revisited. If a kid is watching Shaun the Sheep, they should be able to access the educational game that is attached to it. Keating gave other examples around news, the Olympics and the arts. We want the broadest possible collection of routes to deliver this and YouView is one of a number of routes. - broadbandtvnews.comwww.broadbandtvnews.comYouView just a part of BBC connected str…
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