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Read this: Rupert Murdoch 'will slash BSkyB marketing spend' - Mail Online

Summary: BSkyB has been encouraged by News Corp to spend heavily to build its position. BT, for example, spends about 200 million each year. Murdoch's son James, who is BSkyB chairman, sharply increased the marketing expenditure in 2004 after taking over as chief executive when his father was chairman. - link

Rupert Murdoch 'will slash BSkyB marketi…

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