Read this: Has Sky TV ruined cricket for the masses? - FootyBunker.com
Summary: They purchased the broadcasting rights for a staggering 2 million US Dollars. For the first time, The Cricket World Cup will be shown in high definition and will reach over 200 countries around the world. The final day of the 2005, 4th Ashes Test, that memorable day in a memorable series which those of us lucky enough to witness will never forget, reached 8.4 million viewers. - footybunker.com
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