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Read this: Channel Five launches hot dog ad to promote rebrand |Media |

Summary: Link to this video Channel Five has taken the unusual step of relaunching its flagship channel with a TV campaign that promotes rival broadcasters' programmes. The TV campaign, which will run on rival digital and terrestrial channels including ITV, features a man in a giant hotdog suit getting hyped up in a changing room before entering a major sporting arena. EastEnders and Doctor Who are among the programmes from rival channels referred to in the ad, which aims to champion the virtues and quality of television. - link

Channel Five launches hot dog ad to prom…

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