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Read this: Digital switchover boss pledges help to the hardest to reach - Society - The Guardian

Summary: As chief executive of the BBC's Switchover Help Scheme, the ex-chartered accountant is responsible for ensuring that older and disabled people are not left with blank television screens as the nation goes from analogue to digital by 2012. A 2010 report by Goldsmiths University for media watchdog Ofcom and the charity Digital UK found that disabled, older, isolated and low-income consumers are generally heavy viewers of television. The BBC estimates that 1 million of the 7 million people who are eligible for help with the move to digital TV will take up the offer and the scheme has just hit its halfway mark of the 500,000th installation. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  Digital switchover boss pledges help to …



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