Read this: Adam Crozier: ITV embracing digital but traditional TV still vital - Media - guardian.co.uk
Summary: Crozier said almost half of those watching the show on TV are also using Facebook or Twitter at the same time. However, Crozier used the show as an example of how some programmes perform better than others online in what was otherwise a defence of traditional TV viewing. ITV's long-awaited micropayments platform will be unveiled later this year, he added. - guardian.co.ukwww.guardian.co.ukAdam Crozier: ITV embracing digital but …
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