Read this: History suggests you shouldn't write Daybreak off - Media - The Guardian
Summary: To start with, the viewers voted with their rather bulky remotes. At its height in the 90s, GMTV was a brilliant programme. GMTV had a terrific run, but the last decade saw a period of sustained decline in audience levels a 30 loss in the show's share of viewing between 2001 and 2010. In the run-up to Daybreak, I made it clear that quite a few things would change. - guardian.co.ukwww.guardian.co.ukHistory suggests you shouldn't write Day…
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