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Read this: Daybreak: ITV's morning has broken? - Media - The Guardian

Summary: When TV-am was launched it was obvious almost immediately that it had the wrong presenters, the wrong set, and the wrong programme. It too had the wrong set, the wrong presenters and the wrong programme. Again the audience didn't like it and within six months it was changed. - link

Daybreak: ITV's morning has broken? - Me…

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