Read this: Media buying: a flawed system? - Media - The Guardian
Summary: Today the real power in advertising is with those who control the money. Call them the media buyers - and they control billions, buying and selling advertising space for clients. A total of 43bn a year washes through the books of the world's largest advertising firm, WPP. - guardian.co.ukwww.guardian.co.ukMedia buying: a flawed system? - Media -…
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