
Read this: The BBC needs to broadcast TV gold for the silver generation - Media - The Guardian

Summary: Why doesn't the BBC aspire to cater to the very best of its abilities for older viewers, in the same way it devotes so much of its energies and ambition to children Where is the strategy to tailor services better for this growing section of the audience, viewers of 60 and over It is Britain's 10 million-plus pensioners who largely watch daytime TV and tune into local radio, especially outside London. - guardian.co.uk
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