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Read this: EBU adopts 'Principles for Internet-Connected and Hybrid Television'

Summary: The EBU believes that new hybrid systems will only deliver their full potential if they use technology that is harmonized across Europe and allows broadcasters and other content providers to link broadcast and on-demand content such as catch-up TV. The principles also forbid the overlay of third-party content or commercial communications on the television picture without the broadcaster's consent and specifiy that viewers must be abel to return to the last watched channel and have the ability to store favourites and personalised content on their TV. DTG Staff 18.04.2011 Links open in a new window. - link

EBU adopts 'Principles for Internet-Conn…

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