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Read this: ITV expected to report first decline in ad revenues for 18 months - Media - The Guardian

Summary: Some analysts question whether ITV chief Adam Crozier has used his first year wisely to build for the future. However, reality will bite on Wednesday when he announces that the broadcaster is set to report its first fall in ad revenue in 18 months. Crozier revealed bumper results for 2010 in March, fuelled almost entirely by an outstanding market-beating TV ad sales performance up 16 year-on-year. - link

ITV expected to report first decline in …

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