Read this: Channel 4 says ad recovery will help fill Big Brother gap - News - Marketing Week
Summary: Channel 4 says a strong recovery in the advertising market last year allowed the broadcaster to increase its investment in original programming and marketing. The company reported a 12.6 increase in revenue to 935.2m for the year to 31 December 2010. Operating profit reached 49.3m, up from 3.9m the previous year. - marketingweek.co.ukRead full article: Channel 4 says ad recovery will help fil…
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