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Read this: BBC - Radio 4 and 4 Extra Blog: Feedback - Radio 4 Extra: A rose by any other name would smell as sweet

Summary: Fred Whalley was among a number of listeners who were sad to lose the children's programming that they had enjoyed on 7, and even some Archers addicts claim to be indifferent to Ambridge Extra. Well these are early days and the retitled network has only been broadcasting for a few weeks, but the BBC Trust was clear that something had to be done to improve the size of audience. The last figures suggest Radio 7 had a 0.6 share of listening, making it a vulnerable target at a time of belt tightening. - link

BBC - Radio 4 and 4 Extra Blog: Feedbac…

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