Read this: David Abraham: the devil is in the detail - Media - The Guardian
Summary: The media agenda has been elsewhere the BBC, cuts, the licence fee, and latterly News Corp and Sky. Television advertising has been surprisingly buoyant recession, what recession, silencing questions about the medium term viabilty of free-to-air television. There have been hits notably the remarkable My Big Fat Gypsy Wedding but the overall ratings tell a different story. - guardian.co.uk
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