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Read this: BBC Workplan reveals connected strategy - Broadband TV News

Summary: The BBC is to explore how the delivery of content over IP can further enrich and add value to its television services. One such service will be the 2012 London Olympics that will see the availability of 24 different streams and offer viewers the ability to personalise the content. Red Button will serve as the link between BBC linear, interactive and on demand programming. - link

BBC Workplan reveals connected strategy …

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