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Read this: Channel 5 to embrace product placement - TV Radio, Media - The Independent

Summary: Richard Desmond's Northern Shell media empire has unveiled plans for greater use of product placement on Channel 5 and closer ties between the broadcaster and the company's stable of newspapers and magazines. Nick Bampton, NS's commercial sales director, said he expected product placement to play a key role in a strategy of helping commercial clients promote themselves across all of NS's media platforms. NS told media agencies yesterday that the combined audience of its various outlets was 39 million people a month and that it was the third largest media owner by revenue in the UK. - link

Channel 5 to embrace product placement -…

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