menuMENU    UK Free TV logo News



Click to see updates

Read this: informitv - Google and Kantar develop measurement panel

Summary: Google is working with research company Kantar to create a panel of households to measure online and television viewing activity to develop improved understanding of cross-platform usage in the United Kingdom. Google is now consulting with the media and advertising industry about how to make the data available. BARB is meanwhile developing its own approach, also in conjunction with Kantar, while Nielsen and comScore are also competing to measure online viewing. - link

informitv - Google and Kantar develop me…

Transcriptions done by Google Cloud Platform.

Lots more recommendations to read at Trends -
Summaries are done by Clipped-Your articles and documents summarized.


Your comment please
Please post a question, answer or commentUK Free TV is here to help people. If you are rude or disrespectful all of your posts will be deleted and you will be banned.

Privacy policy: UK Free Privacy policy.