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Read this: informitv - Google and Kantar develop measurement panel

Summary: Google is working with research company Kantar to create a panel of households to measure online and television viewing activity to develop improved understanding of cross-platform usage in the United Kingdom. Google is now consulting with the media and advertising industry about how to make the data available. BARB is meanwhile developing its own approach, also in conjunction with Kantar, while Nielsen and comScore are also competing to measure online viewing. - informitv.com

Read full article: informitv.com link icon  informitv - Google and Kantar develop me…



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