Menu buttonMENU    UK Free TV logo News



Click to see updates
To join, leave or change updates by email, enter your email address here:

Read this: Channelling the energy online - Archive - Marketing Week

Summary: At least, that was the view of its then newly appointed senior vice-president of digital, Philip OFerrall. Hence the past five years have been all about building a digital marketing effort which, as he puts it, is a 360-degree strategy in which websites do not simply reflect television shows but are separate entities with unique content. Sites can then help generate and reinvigorate interest in a show, particularly through invitations to follow or like a programme and its main characters on Twitter and Facebook. -

Read full article: link icon  Channelling the energy online - Archive …

Lots more recommendations to read at Trends -
Summaries are done by Clipped-Your articles and documents summarized.


Your comment please
Please post a question, answer or commentUK Free TV is here to help people. If you are rude or disrespectful all of your posts will be deleted and you will be banned.

Privacy policy: UK Free Privacy policy.