
Read this: Question of the week: What if ITV hands back its licences? |Media |The Guardian

Summary: If the government and regulators want ITV to carry non-profitable public service programming in the future they will have to use bribery rather than the traditional stick to get ITV to do it. That is why Ofcom's public service fund is a good idea so long as it doesn't mean the BBC receiving less money. We need more imaginative ways of paying for the fund and the money in the fund shouldn't automatically go to Channel 4 - some of the fund should go to support regional news on ITV and some to create truly local television. - guardian.co.uk
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