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Read this: BBC News - Podcasts: Who still listens to them?

Summary: So why has such a popular technology received such a small amount of attention Named word of the year by the New Oxford American Dictionary in 2005, podcast has become a widely understood term, with more than 150,000 podcasts available about almost any subject imaginable. A podcast is defined as a multimedia digital file made available on the Internet for downloading to a portable media player, computer, etc.. -

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