Read this: UPDATE 1-ITV says ad sales fall, sees slowing decline in next months - Reuters

Summary: The company, which is one year into a five-year transformation plan under new management, on Wednesday reported a 4 percent increase in total external revenue to 1.03 billion pounds 1.7 billion for the first half of the year. Its shares fell 1.3 percent to 67.1 pence in early trading. The broadcaster, whose top programmes include talent show the X Factor and long-running soap Coronation Street, increased its audience share share of commercial impacts by 1 percent to 40 percent. - reuters.com