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Read this: UKTV unveils Really campaign - Advertising news - Campaign

Summary: As part of the outdoor ad campaign six- and 10-sheet posters have been booked in pairs on the London Underground so that it appears as though they are pointing or labelling people sat below with programme titles such as 'Pregnant Man' and 'Bridezillas'. It will replace the time-shifted channel Dave ja vu and sit directly below Dave at channel 20. Really will be the third UKTV channel on Freeview. - link

UKTV unveils Really campaign - Advertisi…

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