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Read this: Viewers watched more TV in first half of 2011, according to Thinkbox - Media -

Summary: Viewers are also watching more non-live TV on personal video recorders such as Sky. Viewers were exposed to an average of 47 ads a day up from 45 in the same period last year. Thinkbox, which uses figures from TV audience measurement organisation Barb, said a number of factors had fuelled the rise in overall viewing. - link

Viewers watched more TV in first half of…

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