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Read this: Big broadband names must back £530m government drive to reach rural areas, experts warn - Technology -

Summary: Big ISPs such as BT are crucial to the success of the government's plans for better broadband, it is claimed. Photograph Graham Turner for the Guardian The government's 530m drive to get super-fast broadband to the UK's rural communities will fail unless more is done to encourage the biggest providers to reach the most remote customers, industry insiders have warned. Without them, demand from consumers looks likely to be so low that the consortium, Digital Region, may be forced to abandon the aim of selling to householders and focus its attention on businesses and the public sector. - link

Big broadband names must back £530m g…

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