Read this: Helping put the stabilisers on economy as austerity Britain gets back on its bike
Summary: The report quantifies for the first time the full economic success story of the UKs cycling sector which generates 2.9 billion for the British economy, equating to a value of 230 for every biking Briton in the country. Increasing levels of participation A growth in the amount of cycling events and initiatives such as Sky Ride - are boosting the number of Britons getting back on their bikes. 208 million cycle journeys were made in 2010 meaning that there were 1.3 million more cyclists bringing the total UK cycle population to 13 million. - corporate.sky.com
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