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Read this: Channel 4 and ITV challenge Sky over data it gleans about their shows - Media -

Summary: Abraham said that, as public service broadcasters, Channel 4 and the BBC had a responsibility to lead the way in being clear with how their data is used. Our duty as a commercial broadcaster is to see what consumers will pay for and that comes down to data. Vaizey said he wanted to see transparency in how data is used. - link

Channel 4 and ITV challenge Sky over dat…

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