Read this: Channel 4 and ITV challenge Sky over data it gleans about their shows - Media - guardian.co.uk
Summary: Abraham said that, as public service broadcasters, Channel 4 and the BBC had a responsibility to lead the way in being clear with how their data is used. Our duty as a commercial broadcaster is to see what consumers will pay for and that comes down to data. Vaizey said he wanted to see transparency in how data is used. - guardian.co.ukwww.guardian.co.ukChannel 4 and ITV challenge Sky over dat…
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