Read this: Steve Hewlett: How to get public opinion on your side: ask the right question |Media |The Guardian
Summary: A battle royal looks likely, with both sides claiming to represent the public interest. The first shots came from Ofcom's chairman, Lord Currie, who, a few months ago, questioned the corporation's assertion that the public strongly connected the BBC with the licence fee. When asked what should be done with any excess or surplus licence fee, far from supporting Ofcom's plans to give it to C4 or spend it on other PSB purposes, 62 said they'd like a rebate. - guardian.co.ukwww.guardian.co.ukSteve Hewlett: How to get public opinion…
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