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Read this: Online TV still playing catch-up - Opinion - Marketing Week

Summary: Broadcasters online TV services have taken a long time to mature, and only now are they beginning to realise the marketing potential that has been obvious since the very beginning. Channel 4 has announced that its on-demand TV portal, 4oD, will include ads targeted according to demographic data when it relaunches this week 31 August. Users themselves will also be encouraged to sign up for accounts enabling them to set their own personalised preferences - a feature that will be known as My 4oD. - marketingweek.co.uk

Read full article: www.marketingweek.co.uk link icon  Online TV still playing catch-up - Opini…



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