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Read this: BBC3 v BBC4: no contest ... keep both - Media - guardian.co.uk

Summary: What's more, it is a strategy now deployed with demonstrable effectiveness across all the public service broadcasters, giving them a spring in their step, a renewed sense of purpose, as digital switchover accelerates to completion next year. Ofcom's annual UK Communications Market report, published in August, noted for the first time since the survey began in 2003, the overall audience share of the heritage broadcasters held steady at 71. It has taken more than a decade for the PSBs to work out successful strategies to counter audience fragmentation, but they have arrived, though admittedly at vastly different speeds and routes. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  BBC3 v BBC4: no contest ... keep both - …



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