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Read this: Freeview launches PVR drive - Brand Republic News - Brand Republic

Summary: Ramsay to star in ads for Freeview The ads will promote the benefits of the offering over costlier rivals such as Sky and Virgin Media's V, and highlight that there are no monthly bills with the service. The campaign will be backed by a revamped Freeview website and a promotion with Tesco, which will be giving away a Freeview set-top box to those buying a Freeview device. Freeview marketing director Rob Farmer said 'Freeview is home to 13 of the most-watched 15 channels in the UK. - link

Freeview launches PVR drive - Brand Repu…

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