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Read this: 88% of marketers don't have IPTV strategy - News - Marketing Week

Summary: Marketers face missing out on the advertising opportunities that internet connected TV IPTV offers by not developing a strategy to exploit the technology, according to a report. The launch of set top boxes such as YouView and Virgin Medias TiVo are also set to fuel the consumer demand for connected television services. The majority of marketers 85 are interested in the advertising opportunities afforded by the platform, but one fifth 22 of those surveyed say they have no plans to implement a strategy at all, the report claims. - marketingweek.co.uk

Read full article: www.marketingweek.co.uk link icon  88% of marketers don't have IPTV strateg…



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