
Read this: Freeview MD: Gloves are off after digital switchover - Interview - Media News - Digital Spy

Summary: There has been suggestion that Freeview will gradually fade away as a platform brand once the UK switches permanently from analogue to digital TV in 2012, but Howling is of a different opinion. The DTT platform is now on 10.2m main sets in UK homes, and 18m sets in total. Freeview HD has passed 3m product sales since the high definition TV service commercially launched in spring 2010. - digitalspy.co.uk
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